Introduction to Digital Marketing
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0About course
The course will teach participants how to promote their business effectively online and develop a targeted digital marketing strategy that engages potential customers throughout the digital landscape and raises profitability. The course will cover the digital marketing techniques, demonstrating how to build a successful online marketing campaign for main digital channels.
By the end of the course, the participants will be able to understand the basics and main aspects of digital marketing including SEO, SMM, Google Analytics and Ads, Digital PR and more. The course will equip participants with tools and resources to pursue their career in digital marketing.
You learn
- A base understanding of the main digital marketing channels
- Search Engine Optimization
- Social Media Marketing
- Content Marketing
- Paid Advertising
- Email Marketing & Lead Acquisition
- How to construct sales funnels
- Best practices and knowledge on selecting the right digital marketing strategy and channels for your business
- Online tools for an effective website and competitor analysis
- Create paid advertising campaigns for Facebook, Instagram & using Google Ads
- Digital Marketing trends
Content
About the Instructor: Areg Vardanyan, MBA is a digital marketing expert with 6+ years of experience in the sphere working for various local and international companies. Currently Areg is a Co-Founder and CMO of ForgeFiction.com and professor of Internet Marketing at the American University of Armenia. Before joining ForgeFiction he also co-founded and was managing AYYO Digital Marketing Agency, a company that was covering all segments of digital marketing. Areg was also the founder and president of the Armenian Cyber Gaming Association, which was aimed at promoting e-sport in the country.
Areg has 3 years of experience teaching Digital Marketing to students with different backgrounds.
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Introduction to Digital Marketing
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